Chipotle’s garlic guajillo steak is a star deserving a better stage
Because our attention spans have shrunk to the point where the average goldfish has better concentration skills — though, to be fair,
I’m sure goldfish would perform much worse if they had access to TikTok—
we live in a world where the major chains constantly dangle shiny objects in our faces, hoping one will lure us inside their restaurants.
seasonal items. limited-time offerings. Novelty tastes. Complete menu overhauls.
Whatever tactic they employ, the chains are not just fighting for our attention.
They’re also fighting among themselves to see whose baubles shine brightest.