Steve Jobs made Apple events the place to show off new products. Fans liked his keynote speeches so much that they called them "Steve Notes.
" For years, Apple has made it a tradition to send colourful invitations
to the press for upcoming events, with a tagline that gives a hint about what's to come.
Most of the time, these little hints are obvious, but sometimes they aren't clear, and sometimes they don't mean anything at all.
And Apple never comes out and says, "This is what we meant by our clever tagline." So, after the fact, it's up to us to figure out what the clues meant.
We've put together all the taglines from Apple events since 2005 to show you what the hints were,
what products were announced, and try to explain what Apple probably meant by them.
Even though the tagline tradition really got going in 2005, we would be remiss if we didn't mention the launch of the iPod,
which is one of the most well-known events in Apple's history. More than any other device, this one set the stage for what Apple would do during the second
Jobs era. In Apple-speak, the last part of a keynote is called "One more thing."