Over half of all U.S. consumers (53%) use a search engine like Google to learn more about a product before they buy it.
Yes, organic search still has the best return on investment. If you don't use SEO as part of your digital marketing plan, you could be missing out on a big opportunity.
In 2022, SEO will be more important than ever for ecommerce brands that sell directly to consumers (DTC).
If you do it right, you can use educational content to get high-ranking search results that boost the authority of your brand and bring in more
qualified customers than ever before. You can also track sales back to your content efforts.
But how do you know if something is working or not? We'll give you a list of three mistakes you might be making, from making content to giving credit for SEO.
Then, we'll show you how to find out what's really working and what isn't, so you can show that all your hard work on content is worth it.
Mistake No. 1: Not thinking about how your educational SEO content will affect sales and what you want to achieve in the end.
Having a blog and posting new content on it regularly takes time. And when you have a lot of other things to do, it's easy to put SEO and writing content at the bottom of your list.
Marketers like you always have a lot of campaigns going on, and team members from all over the company are always giving you ideas for what to do next.
So why bother with SEO? For e-commerce sites, it's all about making money. Your content can bring new people to your website, keep people who are already in your funnel interested,
and eventually be the part of your digital strategy that convinces a website visitor to become a new customer.