E-commerce aggregator Una Brands gets $30M to acquire more APAC brands

Today, Una Brands, an e-commerce aggregator that focuses on brands in the Asia-Pacific region, said that the first $30 million of its Series B round has been raised. White Star Capital and Alpha JWC Ventures were the ones who raised most of the money.

Una Brands is based in Singapore and has over 200 employees. It is present in Southeast Asia, Australia, New Zealand, China, and the United States. It started up in 2021 with $40 million in funding, and it has now raised a total of about $100 million.

Over the past year, Una Brands has bought more than 20 e-commerce companies in six countries, such as ErgoTune and EverDesk+, which sell ergonomic furniture. After Una Brands took over operations, they took these brands to Australia and increased sales by more than 40% in less than a year. Una Brands says that its annual sales are now more than $50 million, and the company should be able to make money as a whole by the end of this year.

Many other e-commerce roll-up companies, like Thrasio, focus on brands that sell on Amazon. Una Brands, on the other hand, sells on multiple e-commerce platforms because the Asian market is so fragmented. It looks for brands on Amazon, Shopify, Shopee, Lazada, and Tokopedia, among other places.

Una Brands will use its new money to buy more companies in categories like beauty and personal care, mother and baby, and home and living.

The money will also be used to improve the company’s own technology for growing e-commerce brands across multiple channels. Its tech stack has tools for brand management, marketing, supply chain, accounting, process automation, and advanced analytics.


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