The Secret Meaning Behind Every Apple

News from CTN: Steve Jobs set up Apple Events to show off new products. Fans called the keynote speeches he gave “Steve Notes” because they were so well-known. Apple now sends colorful invitations to the press with a tagline that hints at what’s to come.

Sometimes these hints are clear, sometimes they aren’t clear, and sometimes they don’t mean anything at all. Apple never says, “This is what we meant with our clever tagline,” so it’s up to us to figure out what the clues mean.

We’ve put together the taglines from every Apple Event since 2005 so you can see what the hints were, what products were announced, and what Apple probably meant.

“Hint: It’s not a Mac,” said Apple at an event on October 23, 2001.

Even though the tagline tradition really got going in 2005, it would be wrong not to mention the introduction of the iPod, which is one of the most memorable things to happen at Apple. The iPod, more than any other product, set the stage for what Apple would do in the second Jobs era.

With a tagline like “Hint: It’s Not a Mac,” it seems obvious that the company would try something that hadn’t been done before.

This is what was said:

  • iPod

Everything changed on September 7, 2005, when you could carry 1,000 songs in your pocket. It’s time to go around again.

“1000 songs in your pocket” was the slogan Apple used to sell the iPod. The link to the tagline from 2001 showed that iPod technology would change a lot.

This is what was said:

  • iPod Video
  • iMac (with iSight)
  • iTunes 6

On October 19, Apple had an event. Apple shows off its newest pro innovations.

There’s no question about it. Apple showed off its line of high-end computers for professionals at the event. At this event, Apple showed off the PowerBook for the last time before stopping making it the next year.

The following were:

  • Aperture
  • PowerBook (with high-res display)
  • Power Mac G5 Quad
  • Power Mac G5 Dual

“It’s just rock and roll, but we like it,” they said on September 9, 2009.

Another music-themed invitation for an event with a lot of iPods. The slogan is a play on The Rolling Stones’ song “It’s Only Rock ‘n Roll (But I Like It),” which came out in 1974.

This is what was said:

  • The iPhone 3GS
  • iPod nano (fifth generation) (fifth generation)
  • iPod touch (third generation) (third generation)
  • iTunes 9

2020: “Time flies.” Apple Event: September 15.

As a nod to the fact that the Apple Watch SE was just announced, the time was added to the design.

This is what was said:

  • The Apple Watch SE
  • Series 6 of the Apple Watch
  • iPad (eighth generation)
  • iPad Air (fourth generation)
  • Apple Health+
  • iOS 14

The “Peek Performance” will happen at the Apple Event on March 8, 2022.

Even though the name of the event was wrong, Apple said that journalists would get a sneak peek at some of its most powerful devices yet.

This is what was said:

  • Mac Studio
  • Apple Bionic A15
  • Apple M1 Ultra
  • iPhone 3GS (third generation)
  • iPad Air (fifth generation)


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