MacBook Air, iPad Pro: News Apple’s MacBook Pro

News Apple’s MacBook Pro: A scant few weeks after the launch of Apple’s latest macOS laptop, the M2-powered MacBook Pro, retailers in the United States have begun offering discounts of up to $200 on the product. Does this mean that, despite its awkward flaws, it is still a good idea to consider purchasing the entry-level MacBook Pro?

News Apple’s MacBook Pro

The M2 MacBook Pro is going to be able to deliver the basics, just like almost every other computer currently available on the market. These include a reliable web browser that is compatible with almost every online service you can think of; applications for reading, creating, and editing Microsoft Office documents; social networking clients for services such as Slack and Discord; and so on.

The entry-level 256 GB M2 MacBook Pro is now available at the US retailer Best Buy for the price of $1099, while the 512 GB model is now available for $1299. These offers were recently announced, and they are time-limited. Best Buy’s pricing of the broadly comparable M2 MacBook Air models at $1199 and $1499 raises the question: where does the 13-inch MacBook Pro fit into the lineup?

To my mind, it appears to be the case. The M2 MacBook Pro continues to be a throwback to the designs that Intel introduced in 2016; it has a screen with expansive bezels, a lack of I/O ports, and the technically impressive but almost dead-on-arrival Touch Bar, and other issues. One gets the impression that the product team at Apple hasn’t done much more than switch from using Intel to using Apple Silicon and then said “that’ll do” before turning their attention to the rest of the MacBook product line.

But Apple has decided to keep this consumer-focused MacBook Pro around for at least another two years, putting it in an awkward position between the MacBook Air, which is also aimed at consumers, and the MacBook Pro, which is aimed at professionals.

More performance than the MacBook Air

It should deliver more performance than the MacBook Air thanks to the active cooling of the M2 chipset, but it still falls short of the M1 Pro and M1 Max that will be included in the 14-inch and 16-inch MacBook Pro models that will be released in 2021. It ought to provide better value for the money than the larger MacBook Pro models, but the MacBook Air is the one that carries the new design cues and contemporary touches rather than the smaller MacBook Pro.

However, there is room in the marketing landscape for the MacBook Pro with a 13-inch display. Although it is not a “professional” MacBook Pro in the same sense that the 14-inch and 16-inch models are, this model does make purchasing a laptop with a MacBook Pro brand name more accessible to the general public.

The MacBook Air built on Apple Silicon

Even though the MacBook Air built on Apple Silicon does check all of the boxes, there will always be a segment of customers who want the “Pro” branding included as a component of the experience… They are willing to pay more for the brand name, even if there are better alternatives.

Would you be satisfied with the day-to-day performance of the 13-inch MacBook Pro? The likelihood is very high. Which of Apple’s other MacBook laptops do you think would provide a more satisfying experience in terms of performance, portability, and potential? Yes. Although Apple may currently have a sale on the M2 MacBook Pro, this does not change the fact that the company provides far more value to the community of macOS users with each and every other laptop.

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