Meta Sued Over Tracking iPhone Users Despite Apple’s Privacy Features

Meta is facing a new proposed class action lawsuit that says it tracks and collects personal information about iPhone users, even though Apple has features and policies that are meant to stop this kind of tracking.
In August, it came out that Meta can track all of a user’s taps, keyboard inputs, and more when they use the in-app browser in the Facebook and Instagram apps

. When a user clicks on a link on Instagram, for example, Meta can watch what they do, what text they choose, and even what they type in, like passwords and credit card numbers.

Apple’s App Tracking Transparency (ATT) policy says that apps must get permission from users before tracking them across apps and websites owned by other companies. This tracking of users is a direct violation of the ATT policy. According to Bloomberg Law, a new lawsuit against Meta was filed on Wednesday in federal court in San Francisco. It says that Meta broke the law in this way. Meta is accused of breaking Apple’s ATT framework and state and federal laws by collecting user data without their permission in its Facebook and Instagram apps. This is what the proposed class action lawsuit says.

Developers of most iPhone apps use Apple’s Safari to open links inside their apps. On the other hand, Meta, on the other hand, has made a custom in-app browser for Instagram and Facebook that is based on Apple’s WebKit framework. Meta’s browser lets it add a tracking script called “Meta Pixel” to all links and websites that are shown.

The lawsuit says that Meta used the in-app browser on Facebook and Instagram to get around rules that Apple put in place to stop users from being tracked without their permission. According to Bloomberg Law, the lawsuit says, “This lets Meta intercept, watch, and record its users’ interactions and communications with third parties. This gives Meta data that it can collect, analyze, and use to increase its advertising revenue.”

Meta has been a vocal opponent of Apple’s ATT policy since it came out in June 2021. They say it will hurt small businesses that rely on personalized ads.

Meta said in a full-page ad in a newspaper that Apple was making it harder for small businesses to grow because users who don’t want to be tracked are less likely to see ads that are tailored to them. Meta’s business has been hurt by Apple’s ATT framework. This year alone, Meta is expected to lose $10 billion in sales.

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