LG Electronics said it showed off the world’s largest organic light-emitting diode (OLED) TV at the latest trade show in the US. This was done to target the premium TV market in North America.
Yonhap news agency says that LG Electronics showed off its line of 97-inch OLED TVs, called the OLED evo Gallery Edition, at the Consumer Electronics Design & Installation Association (CEDIA) Expo 2022 in Dallas, Texas.
The South Korean electronics giant showed off the 97-inch OLED TV for the first time last month at the IFA 2022 electronics trade show in Berlin.
The company also showed off the world’s first bendable OLED gaming monitor, the Flex, and the LG StanbyME, which can be moved.
LG Electronics said that with its new lineup, it hopes to strengthen its position as the leader in the premium TV market in the U.S., where demand is expected to be high during major shopping times like Black Friday in November and Christmas.
OLED TVs accounted for 33.2 percent of all TVs sold by LG in the first half.
TV makers are putting more effort into the higher-end, more profitable market, where demand hasn’t dropped as much as it has in the cheaper market.
Media, a company that keeps track of the industry, says that Samsung Electronics Co. has 53.6% of the market for TVs that cost $2,500 or more. This is followed by LG with 21.5% and Sony with 17.2%.
LG kept its No. 1 spot in the OLED TV market by selling 1.69 million units in the first half. This was about 62% of all OLED TVs shipped around the world.
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